BRING SECURITY AWARENESS IN BOATS

ARE BOAT OWNERS AFRAID OF BEING STOLEN?

MY ROLE

Visual designer and illustrator, marketing researcher and user researcher

For a marketing purpose, I designed visually the user experience scenario of Fydico's customers and compared with non customers regarding a fraud situation.

STORYBOARD

Working together with the marketing team to share the value of the product and bring awareness to Fydico potential customers, I designed a storyboard with the user experience of a Fydico's customer and non customer. We used fear to bring awareness to potential customers has a marketing strategy.

MARKETING/USER RESEARCH

IS MOTOR BOAT SECURITY A PROBLEM?

Fydico was questioning what do we know about motor boats that were stolen and how media shares the information. Regarding this concern I went to the nearest marina and questioned boat owners.
They seemed to be concerned if they hear something from a close person or if they experienced a situation.

I could not have an accurate number of stolen motors in Denmark but Sweden and Germany have great potential customers. An observation from a stakeholder made me questioning:

WHY STAKEHOLDERS AREN'T POTENTIAL SELLERS?

The insights gathered from research made the company to explore new possibilities of sales and research.