SKYWAYS TECHNICS

COMPANY: Maintenance, repair and spare parts of Aircrafts

                   

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MY ROLE

Marketing Assistant & Graphic Designer

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TASKS DESCRIPTIONS

My designs were developed not only to attract customers with beautiful aesthetics and compositions but also according to business requirements and brand identity. I made graphic templates for print and digital platform, and iconography for a worldwide audience. 

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The layouts were based in the web quality communication principles due to a new online project: Similarity, Presence, Writing, Appearance and Visual Appeal.

SIMILARITY

We are attracted to those like ourselves, therefor I reflected the company's values.

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APPEARANCE

Beauty motivates people, so I presented images and graphics and had careful considerations with color, font and design to attract customers.

PRESENCE

For mediated experience that can lead to a good consumer experience. I used high quality images of products and people.

WRITING

Short sentences and same level of vocabulary as the audience.

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VISUAL APPEAL

The pictures and colors express the company's business: blue (sky), grey-silver (products) and black. A balance between strong images, colors and space.

LAYOUTS

Flyer

Panel

Flyer and email signature

ICONOGRAPHY